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Research papers

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

In this research we recalibrated the peoplemeter in the AGB McNair New Zealand Peoplemeter Panel to produce second by second ratings, instead of the usual one minute ratings. We looked at audience ebb and flow during programmes, and, in particular,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Peter J. Danaher, Terence W. Beed
May 1, 1994
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Citation

Danaher and Beed (1994a, May 01). Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unobtrusive-measures-of-television-audiences-during-commercial-breaks-peoplemeter-second-by-second-ratings


Research papers

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Terence W. Beed
June 15, 1992
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Citation

Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-overview-of-the-transition-from-diary-based-television-audience-measurement-to-people-meters-in-australia-and-new-zealand-1989-1991


Research papers

Development of a rotation strategy for the New Zealand peoplemeter panel

The original contracts between AGB McNair and the broadcaster subscribers, TVNZ and TV3, called for the New Zealand PeopleMeter Panel to be replaced after two years of operation (i.e. in May 1992). The rationale for this clause in the contracts was...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Peter J. Danaher, Terence W. Beed
June 15, 1992
×

Citation

Danaher and Beed (1992a, June 15). Development of a rotation strategy for the New Zealand peoplemeter panel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/development-of-a-rotation-strategy-for-the-new-zealand-peoplemeter-panel